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OUR HISTORY
1602
Peter Zweidler includes plans for a brewery with a guesthouse on the first printed plans of Bamberg
1610
First mention of a beer cellar in the hills of Stephansberg
1670
Founding and first-time mention of the brewery
1895
The Michel era begins: Johann Michel Jr. acquires the estate Wunderburg 10, which includes the beer brewery and a beer cellar cut into the cliff rocks on Stephansberg
1908
The Old Brewery, called “Zum Brenner“ is torn down. The brick building (which is today a protected monument) will be rebuilt.
1949
After a long drought caused by war, we receive our brewing license back
1957
Albert and Wilhelm Michel take on the leadership and establish the company Mahr’s Bräu Bamberg, Bros. Michel Partnership
1971
The third generation is on tap: Ingmar Michel accepts the brewery
1983
A new investment plan explicitly takes into account measures for environmental protection
1985
Extensive rebuilding, which includes restoration of valuable old buildings
1988
WA revival of tradition: beer delivery by horse & wagon. Four horses are bought and stables are built
1996
Completion of far-reaching modernization and automation measures
1999
Participation in the Bavarian Environmental Protection and Consulting Program
2007
The United States’ “Men’s Journal” honors us as the “Best Brewery in the World”
2010
Awarded the Gold Medal for our “Festtags Weisse” beer at the European Beer Star Awards
2010
Ingmar Michel is presented with the “Bayerischen Bierordens” Medal, bestowed on private Bavarian breweries for their excellence. The medal was accepted on behalf of all Bamberger breweries.
2012
Award for our long-standing commitment to “Umweltpakt Bayern”, a Bavarian Environmental Pact
2013
Gold medal for the White Bock at the European Beer Star Award and Platinum for the White Bock with “Genuss bier.pur”
2016
Winner of the Gold Brewer’s Seal in the category “Schankbier Hell” for “Helles” and also in the category “Light Beer” for “Light/Summer Pils”
2016
“Helles” wins silver and “Weizenbock” wins gold, making Mahr’s Bräu the most successful brewery in the Bierstadt.
2016
Stephan Michel becomes the sole CEO of Mahr’s Bräu and ushers in a new era.
2017
The Mahr’s Bräu “Helles” and “Helles Bock/Maibock” win silver and bronze at the World Beer Idol 2017
2017
2x silver and 2x gold at the Meininger’s International Craft Beer Awards 2017.
2017
“Light” becomes “Summer Pils” and continues to offer the same benefit of 2.8% vol.
2017
Back to the Roots: a complete relaunch of retro bottle design without bottleneck labels, instead adding an embossed bottle cap.
2017
Relaunch of internet presence and website appearance.
2017
Introduction of the Mahr’s Bräu online shop.
2017
Investment in the future: Mahr’s Bräu expands, adding two new malt silos.
2018
“Heller Bock”, “Pils” and “Sommerpils” each win a silver medal at the French “Concours de Lyon”
2018
“Sommerpils” is awarded the “Gold Brewer’s Seal” at the “XXVIII International Beer Festival Budweis”
2018
“Grand Gold” for “Pils”, and silver for “aU” and “Sommerpils” at the “Frankfurt International Beer Trophy”
2018
The first edition of the Mahr’s Bräu “Wirtsblatt” appears.