Back to the roots

Based on the motto, “less is more”, Mahrs Bräu continues its tradition of honest simplicity with our new bottle design. All Mahrs Bräu bottles now strut a new look: puristic, clear, valuable. And we are losing the bottle neck labels. A statement representative of 50s and 60s style, as well as the beer inside the bottle. No, not everything was better in the past, but craftsmanship was still a craft and quality was still an important asset. Tradition, character … just being “real”, patrons have experienced these traits at our traditional brewery for generations. You can taste this in Mahrs Bräu beer, and it is embodied by our new bottle design. For nearly 150 years, beer bottles have had labels, and then later bottle neck labels were added. These days, we figure, “Who needs ‘em? – Let’s get rid of the bells and whistles!” We brew an honest, straightforward, traditional beer, with a well-established character. We consciously reject anything unnecessary. In order to enhance the experience of opening a bottle of Mahrs Bräu – whether with a lighter or bottle opener – our new bottles now feature an embossed bottle cap. Set in individual color schemes – dependent on beer type – their singularity begins with the cap. And the labels? In earthy tones, with textured, easy-to-grip, natural paper, the new labels give a clear picture from the outside, what is inside. Once again, Mahr sets the bar, and maintains its versatility. “a U” is burnished in earthy brown, our “Helles” shimmers in clear blue, the “Pils” appears noble in gray, and our old “Light” comes under the new name “Sommerpils” in a refreshing mint green – still only 2.8 vol.%. What more could one ask for? How about sustainability! By doing away with the bottle neck labels, we have not only created a bottle as easy on the eyes as it is to drink, but this also meets our longstanding commitment to a respectful relationship with the environment. We find that’s some good stuff. Everything at Mahrs Bräu is done with passion and love, and this is what separates a good beer from a cheap, impersonal, industrial product. Or, as Tolstoy said, “…man may chop wood without love, forge iron, bake bricks…but brewing beer without love will not stand.” Prost Leo. That’s exactly how we see it. (*Translated from original German text into English by UCCB International)